For the past 26 years he has been an international lecturer recognized by the Royal College of Physicians and Surgeons of Canada and the American College of Surgeons and Physicians. He has given numerous lectures on the subject of preventative medicine addressing topics including heart disease, cancer, arthritis, drug-induced nutrient depletion, prescription drugs, herbal medicine interactions, and anti-aging breakthroughs, through nutraceutical medicines or functional foods. He is a specialist in preventative health care, wellness, and anti-aging. In his spare time he provides health care tips to local media, including TV appearances and newspaper articles.

Since then, he has held the top sales and marketing positions as the Head of Global Sales and Partnerships for the WWE, a Vice-President of IMG College/NCAA Business Development, a Vice-President for the UFC, Chief Sales Officer of Ironman, and Senior Director of Turner Broadcasting. Michael currently leads Integrated Partnerships at FanDuel, interfacing with the company’s Professional League (NBA, NFL, etc) and Team Alliances.

In addition, Dr. Liu has accumulated several years of experience working with local biotechnology and pharmaceutical companies. Since 2009, Dr. Liu has been teaching histology, anatomy and neuroanatomy at the University of British Columbia Faculty of Medicine.

Mr. Schaeffer is a professor for the International Sports Sciences Association (ISSA) and travels both nationally and internationally teaching certification courses to fitness professionals. Certified courses included: Fitness Trainer courses, Sports Conditioning, Performance Nutrition, Youth Fitness, Law Enforcement Strength and Conditioning, as well as about six other certifications. He has received ISSA’s Lifetime Achievement Award for his work in the fields of nutrition and fitness.

Mr. Schaeffer has authored several books, articles, fitness informational materials, and sport and fitness related software programs. His unique training program structure and solid approach to nutrition and athletic performance has made Mr. Schaeffer a key factor for the achievements of many top ranked High School and Collegiate athletes, as well as hundreds of World-Renowned, Professional, and Olympic athletes, such as Apolo Ohno, Allison Baver, Louie Vito, Liam Ortega, Giddeon Massie, Mark Fretta, and Wayne Johnsen. Mr. Schaeffer is frequently called upon for speaking engagements, television interviews and radio talk shows. He has been featured on: the Discovery Channel, NBC Sports, Black Belt Video Magazine, Powerlifting Video Magazine, John Farley’s Health Crusades, Chicago Town Fitness, Hugh Simpson Show, and even interviewed on the popular “Dancing with the Stars” TV show regarding Apolo Ohno, as well as many other local and regional television and radio shows and numerous major magazine articles.